Implement effective sales & marketing strategies related to all product ranges, working with vendors and manufacturers to bring in effective marketing displays for the sales floor and store windows Deliver on all targets, and drive business initiatives to an exceptional level. Participate in assigned projects involving industry organizations, supply chain initiatives, and other special projects Organize special promotions, displays and events in the store Update Area Manager on business performance, new initiatives and other pertinent issues Develop business strategies to raise our customers’ pool, expand store traffic and optimize profitability Prepare annual budget; schedule expenditures; analyze variances; initiate corrective actions Analyze sales figures and forecast future sales