1.Provide the highest standards of customer service by demonstrating excellent knowledge of products and services 2.Ensure awareness and vigilance at all times of safety / security in the store without any negligence 3.Patiently address all customer related grievances or get a concrete solution from superiors and feel customer satisfied with best shopping experience 4.Ensure that all sections/cash/back-store are neat and clean and all items are correctly priced 5.Ensure Product knowledge workbooks/manuals are completed/studied in the given time 6.Ensure the highest standards of merchandising and housekeeping standards are maintained in store at all times 7.Ensure correct rotation of stock on the shelves