Develop programs that activate the strategy for FE assets Build the 5Y and yearly sponsorship/partnership strategy Build the sponsorship package value Partner/sponsor identification Marketplace assessment Research and identify potential new commercial partners and sponsors Ensure alignment with Miral’s strategy and guidelines Build the initial contact Identify the potential collaboration areas Activate sponsorships Negotiate, draft and execute the agreement on behalf of all FE parties Coordinate the agreement content with the different parties (marketing, legal, operations…) Lead the agreement signing