Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget. Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities Leading and implementing channel specific marketing strategies and plans for assigned retailers Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams Leading activation programs with partners to improve brand visibility Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.