Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage - Set store sales target to maximize the sales and profitability - Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources - Effective management of the operational costs, reduction in operational costs by automation - Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees - Oversea the implementation and execution of the Visual Merchandising guidelines are followed at al