Manage, coordinate and attend photo shoots, filming, and press visits. Organize, manage, and attend media interviews with spokespeople. Monitor and report PR coverage and competitors’ activities. Work closely with the PR agency to produce various reports and statistics. Develop and maintain PR collateral such as info sheets, media packs and kits in collaboration with the PR agency,marketing and IPs. Take responsibility for the day-to-day activities of the communications function including budgeting and planning. Work with the digital team to maximize and update electronic communications in relation to PR, marketing and news media.