As a PR Manager, you will be responsible for the creation and implementation of proactive PR campaigns and reactive activity through traditional and new media to generate more awareness and publicity about Yas Theme Parks. You will work closely with key stakeholders (internal, external and agencies) to ensure campaigns, messaging and content is aligned to the brand values of the parks and to the wider destination. Your job scope will also include:
Executing the PR strategy with the Corporate and Consumer PR Director, ensuring a coherent balance between traditional and untraditional PR to ensure that both are maximized for optimum coverage.
Create, implement, execute and report on the PR activities and outcome.
Ensure all content is relevant, timely, on-brand and maximizes exposure