Work cohesively with all members of the marketing team (Omni, Digital and BA) to create an omni channel activation plan and drive implementation in stores to maximize brand exposure. Deliver reports and analysis on activation plans, associated expenditure and resulting return on investment. Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage. Identify activation opportunities across channels and recommend innovative solutions. Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers and communities) to deliver on certain strategies for stores