• Development and execution of our growth marketing strategy and paid media strategy in coordination with our performance agency • Improve the ROI across paid media channels to achieve the overall ROI target across the business • Measure and improve CAC across various performance marketing channels • Media planning, forecasting, and reporting on monthly, quarterly, half yearly and yearly plans • Responsible for forecasting and achievement of traffic & installs target across business in the most effective manner while maintaining the overall ROI • Being involved with the creative team to provide feedback on improving the creatives for ads and A/B testing different creatives and ad message in a pro-active manner • Strategic thinker looking for implementing the latest campaign types, creative