Focuses on growing and developing existing key clients, together with generating new business; Conducts monthly and seasonal business reviews with key accounts Works with brand/category function to develop accurate and realistic go-to-market plans, seasonal assortments, forecasts and scenario plans Maintains and manages relationship with the assigned key accounts to ensure provision of continuous support Manages existing key customers/ accounts in order to meet objectives of retention and further account development; develops retention strategies for key customers Promotes high-quality customer experience and satisfaction by ensuring exceptional services is provided to customers at all times Generates and maintains sales forecasts for key accounts and provides this information in an accura