Develop concepts using various graphic design tools & software, and execute original content determining ideal usage of color, text, font style, imagery, and layout. – Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications. – Take direction from written or spoken ideas and convert them into a design that connects. – Design graphics using Adobe Creative Cloud software applications, including InDesign, Photoshop, and Illustrator. – Create, develop and execute professional digital marketing materials. – Create original graphics, infographics, and designs according to brand guidelines