Plan and execute all digital marketing, utilising a range of techniques including paid search, SEO and PPC and affiliate programmes. Managing marketing databases, email campaigns and social media channels Design, build and maintain our social media presence and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate