Along with the marketing team, act as a brand guardian in terms of sustaining the brand identity across online communications as well as tone of voice. Manage the design and upkeep of the company ecommerce website. Improve the usability, design, and content of the ecommerce website. Track performance and order conversion rates of ecommerce website. Make necessary improvements to drive higher qualified traffic, optimize user experience and in turn increase online presence and sales or drive traffic to the offline store. Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.