Creation of promotional email and push notifications across multiple concepts and territories in English and Arabic. ● The development and testing of segmentation, content, automated, trigger based and promotional campaigns across multiple brands and territories in order to increase conversion and customer lifetime value. ● Identifying new trends in digital marketing, evaluate new tools, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. ● Quality checks on campaigns, proofreading them for clarity, grammar and spelling. Copywriting when required. ● Email campaigns are fully optimised for all devices and email clients. Emails all follow industry best practice.