Drive the categories in both top line and bottom line through quality assortment, price, and content. Maintain main KPIs, which are conversion rates, click through rate, number of views, and search but not purchased. Responsible for effective price negotiation with the collaboration of the merchandising team to ensure best prices, deals, and large quantity of goods in one of the Non Food categories (Lighthouse Hold, Heavy House Hold, Textile). Deliver selection, profitability, and sales targets by leading the business segment on the needs of the customer and identifying suitable opportunities for the category.