Ensure customer service/sales takes priority over tasks Exhibit and promote high standards of internal customer care Optimise sales in line with company budgets ensuring right product at right time Ensure all sales opportunities are maximised through effective use of all promotional/marketing opportunities Ensure effective merchandising layout implemented in relation to sales targets and store objectives, utilising merchandising standards as set out in section 3 Monitor and continuously seek to understand commercial environment, local trading patterns, competitor activity and market trends in the retail sector and their impact in store