Must be fashionable / well-groomed and possess up-to-date product knowledge to ensure minimal stock loss - Maintains knowledge of new product, trend and fashion directives at all times in order to effectively respond to and anticipate customer needs - Ensuring the retail staff has the skill to provide highest levels of customer service for maximizing the sales - Assisting the Store Manager in implementation of operating procedures at the store as per the company standards - Ensure the brand and company’s policies and procedures are adhered by all the staff at all the times - Regularly audits own store administration and resolve any issues - Manage the daily roaster, leave and grievances of the retail staff