You merchandise the site to maximize add to cart, average basket value and sales through the planning and execution of product features, promotions and cross selling. You know what products to feature based on offline performance, seasonality and market trend You check competition and best in class retailers to research trends in products and pricing You're experienced with working with Merchandising and Marketing calendars to plan your features and events You work jointly with the stakeholders, co-ordinate promotions and develop online exclusive promotions that align to the concept and online marketing calendar You analyze the effectiveness of the promotions in achieving the targeted levels of 
sales and margin