Responsible for ensuring that stores are meeting KPIs and standard operating procedures to maintain brand and company standards. · Support stores in maximizing revenue and driving sales, to meet the monthly sales objectives. · Facilitate the ROM, as well as assist the SMs in controlling shrinkage to the acceptable limit to meet the company standards. · Facilitate the ROM in managing and developing the store staff to ensure a fully motivated and engaged workforce. · Facilitate the ROM in conducting HR-related deliverables like appraisals, investigating disciplinary issues etc. to satisfy the HR/legal requirements.